read the report and answer to the question

Chapter 1 Chapter One gives us an introduction to retailing and helps us define just what retailing really is. Many people view retailing differently because it can be done in so many different ways. One thing that caught my attention while going back over the chapter was the importance of a pood retail strategy and how it affects the growth of a company. The book describes a real strategy as the puiding force for the company and how it influences the activities and decisions for the future. The artide that I came across was from the website Seeking Alpha and it talked about one of the most popular retail companies in the country, Nike, and how successful their new Directto-Consumer strategy has been in the past few years. I will compare and contrast the book retail strategy from Chapter 1 with Nike retail strategy and look at the similarities and differences The first step of the six step plan in the book is to define your type of business in terms of the goods or service category. Nike's does this by stating that they want to se products directly to customers and not through other manufacturers. The second step is to set your long and short run objectives and that will include sales, market share image. The artide states that's main objective is to better serve their customers on a more personal level One of the way they planned to do this was to increase the direct sales through detail apps and then restrict the amount of retail partners they have They also wanted to move doser to the key is in the world where they could connect to their consumers one-onone. The third step in the book is to determine the customer malt to target which is onder a income and their specific needs. Mke primarily targets the younger upcoming generations, while coming up with new ways to include the older nations as well. The fourth step and fifth step are similar in which you we basically coming up with a plan that goes direction for your employees and the organization on how you are to implement certain strategies and combine factors such as store location prong and product assortment N OTC plan comes down to the three bonic points. One is to increase sales through customers through the dual channel. Two is to improve the efficiency of its supply chain by a process called Express and Three is to promote its brand boy sponsoring high profiles. This shows the organization and its employees wat direction is wanting to move to The last step in the real process to evaluate the performance and to correct any problems or weaknesses. The wide went on to plan the key mules that has identified and is working hard to make sure that those is never come to life with the company One thing that had throughout reading this chapters that regntust line products and making money as a whole completo des and important procedures that will lead up to sing a product and growing your company. That's why having plans to mortant reps you organdindhout your work and you become success the company 2. Do you think that Nike's plan of restricting some of their main manufacturer companies' ability to sell their products will end up being profitable or will hurt Nike in the future? Artide "MKE: Great Company But Price A Tough Hurdle written by Rob Barrett, published May 06.2021 "Seeking phur