Read the Ronald McDonald House Charities case study in Chapter 1 of the text.

Answer the following two questions:

• Do Ronald McDonald Houses actions and decisions fit with your idea of what CSR should be?
• What can suggest that the company can do to become more responsible?

Part I: CSR thought Case study Ronald McDonald's House Charities - corporate philanthropy was diagnosed with leukaemia. Fred found that in addition to facing every In the early 1970s, the daughter of a Philadelphia Eagles' player, Fred Hill, parent's worst nightmare, people whose children were severely ill had to spend nights on uncomfortable hospital benches and get food from vending machines. In addition to the medical care for such children, Fred realised there is a need for a place for their families to stay and get the physical, menta, emotional and even financial support they require. He approached Dr Audrey scholarships and grants for young and promising high school children in the US in need of financial assistance, enabling them to receive a college education. To 31,350 students, irrespective of race, colour, creed, religion, sexual orientation date, they have awarded scholarships worth over US$60 million to an estimated gender, disability or national origin. They have served over 7.1 million children and their families, helping them save approximately US$700 million in lody engages 390,000 volunteers who assist with administrative and maintenance ing and meal services. The charity is operated by thousands of paid staff and Evans from the Children's Hospital of Philadelphia and McDonald's - One the biggest fast-food retailers in the world. Together they established the first Ronald McDonald House, a not-for-profit organisation, with the purpose of providing a 'home away from home' for families with seriously ill children a little or no cost. Fast forward to 2016: there are currently 366 Ronald McDonald Houses in over 63 countries and regions operating in 90 per cent of the world's top chil dren's hospitals. Additionally, there are 215 Ronald McDonald Family Rooms in 23 countries and regions offering families a peaceful place to regroup and regain the strength needed to support their children during their treatment The charity also operates 50 Ronald McDonald Care Mobiles, which are state- of-the-art vehicles built to provide paediatric health care services to children in nine countries and regions including the US and countries such as Poland and Thailand. These mobiles have a reception, examination rooms, a labora tory and medical record areas, all designed to deliver preventative health care including immunisation and health education, diagnosis and treatment as wel as referrals to patients. The charity also supports future generations by offering related activities. has had a positive impact on the lives of many; however, there also exists immense the evolution of CSR Ronald McDonald House Charities is operated by McDonald's, the largest fast-food restaurant chain in the world. With 36,899 restaurants worldwide serving almost 69 million people a day, the company had an annual revenue of US$24.6 billion in 2016. The Ronald McDonald's House Charities is an example of ongoing corporate philanthropy, focused on charitable giving that is aligned with the company's brand. Each year, McDonald's run the McHappy Day - an annual event in which a percentage of the day's Big Macs sales go to the char- ity. McDonald's contributes approximately US$1 million annually to the charity and drink options by opting to use cage-free eggs and Fairtrade ingredients, by reducing the preservatives in its core products, and to make environmentally con- scious decisions regarding its supply chain, but there are still great opportunities for improvement. There is no taking away from the fact that the company's charity and its support extends from monetary contributions (philanthropy) and volun. teerism to cause-related marketing promotions and the space to place donation boxes located in every restaurant. The organisation is also supported by various signature, official and friendly partners such as The Coca-Cola Company and Southwest Airlines that provide annual funding ranging from US$ 100,000 to $500,000. As part of its CSR, McDonald's has helped to positively impact mil- lions of children and their families, enabling them to be an active part of their children's treatment and wellbeing. McDonald's has been a source of support that continues to provide valuable resources to help the organisation expand its core programmes and services. Despite all the efforts being made by McDonald's to help families in need, its CSR is controversial. Since it is a fast food company, McDonald's has been criti- cised for its unhealthy food and beverage offerings (Howlett, 2016). The company markets its products to children from an early age so much so that most children in the US can recognise McDonald's even before they can speak (Robbins, 2011). It has been found that approximately every month, nine out of ten children in the US eat at a McDonald's restaurant (Howlett, 2016). The company generates over 460,500 tons of waste every year in the US alone (Ma, 2013), although according to its own website, McDonald's works on reducing waste and increas- ing in-store recycling. The company is currently making efforts to offer its customers healthier food (Continued)