Read the scenario below and answer ALL the questions that follow.

A proposal submitted for a qualitative study by a Bachelor of Business Administration Honours student at a prestigious Business School in South Africa included the following topic and research objectives:

The topic of the research proposal:

An exploratory study of the effectiveness of e-internship at a Johannesburg-based information technology enterprise

The following objectives have been set by the student in order to achieve the purpose of the proposed study:

Answer ALL the questions in this section.

1. To explore the extant literature in order to unpack contemporary strategies for developing e-internship programmes

2. To map out the structure and tool kits of the e-internship programme at the IT enterprise

3. To understand the framework for evaluating and monitoring the effectiveness of the e-internship programme at the IT enterprise and

4 .To proffer practical recommendations to the management of the IT enterprise on the possible measures to enhance the effectiveness of the e-internship programme.

QUESTION 1

1.1 On the basis of the 5W criteria, critically analyse/interrogate the topic of the research proposal. (10 marks)

1.2 State the aim of the proposed study. (3 marks)

1.3 Formulate FOUR (4) research questions that the proposed study seeks to answer. (4 marks)

1.4 Motivate an appropriate research design for the proposed study. (4 marks)

1.5 Based on the design you have chosen in 1.4, discuss the methodology you would follow with

regard to the following:

1.5.1.1 Identify the target population for the proposed study. (2 marks)

1.5.1.2 Motivate a sample size for the proposed study and state whether you would use a probability or

non-probability sampling strategy. (2 marks)

1.5.1.3 Propose a method of sampling for the study, and explain why the selected method is appropriate

for the proposed study.

1.5.1.3 (4 marks)

1.5.2 Briefly discuss the method of data collection that you would use to gather data in the proposed

study. (5 marks)

1.5.3 Briefly discuss your approach to the analysis of the data for the proposed study (state the type and

method of data analysis you would conduct for each of the first three research questions). (6 marks)

Question 3 ( Your answer should include Introduction, discussion and conclusion)

QUESTION 3 [20 Marks]

Precise descriptions of phenomena and the relationships between the variables underpinning such phenomena are best achieved through measurement - the process of mapping empirical phenomenon onto a system of numbers. Variables of different levels of measurement contain different amounts of information. That is why every statistical process starts with a recognition of the appropriate level of measurement of the variable. Therefore, an informed understanding the level of measurement of a variable or a construct is important for selecting an appropriate statistical technique for quantitative data analysis (Babbie, Halley and Zaino, 2018).

In light of the observation above, discuss the FOUR (4) levels or scales of measurement commonly used in research. In your discussion, provide a brief discussion of the representational models of measurement and for each of the four levels of measurement discussed, provide an appropriate example.