Read the scenario below and answer the question individually:

Imagine you have been commissioned by a major company to evaluate the marketing effectiveness of their online services in comparison with their competitors. You have to present your findings on their services and how they can be improved.

Choose a B2C industry sector such as airlines, book retailers, book publishers, CDs or clothing or for B2B a sector such as oil companies, chemical companies or construction industry companies.

Work individually to identify the type of information that should be available from the website (and which parts of the site you will access it from) which will be useful in terms of competitor benchmarking.

Once your criteria have been developed, you should then benchmark companies and summarize which you feel is making best use of the Internet medium.