READ the section A/B Testing, on pages 181-182 in your textbook and respond the questions below. Please support your responses with links to examples when applicable.

1. Decide on a goal youd like to achieve (e.g. increased numbers of subscriber sign-ups, increased numbers of new site visitors, etc.) and make a list of five features on your website that you could use to conduct an A/B test (this test and its results would help you to make certain decisions that would get you closer to your goal).

2. Pick one feature of the five that you have listed and describe what the alternate version of how that feature would look. The following link 50 A/B Split Test Conversion Optimization Case Studies, will provide ideas as to which aspects of your site to test: https://blog.wishpond.com/post/98235786280/50-a-b-split-test-conversion-optimization-case-studies