Read the selection posted to Blackboard from Galloways Apple chapter 3 and focus on how you might apply his reflections on Apple to two of the four product classes mentioned in our main textbook (you pick between convenience, shopping, specialty, and/or unsought; pp. 224-225). Using these two different consumer product classes as an example, describe how a customer would think about and buy Apple products. Then, examine the marketing mix considerations in Exhibit 8-9 for both of the product classes you chose. What would Apple need to do to support or enhance the marketing strategy for each?