Read the "Taco Bell" case study and "How to Build a Business Case." Build a business case and then apply it to the Taco Bell case study by recommending a business case to answer John Martin's question: "Where future improvements in profitability would come from and would drive more than incremental sales improvements after "value" was figured out and adopted by his competitors?"

• In your case study, use key terms from each week of the course; highlight key terms in your final write-up. Terms such as innovation, business case, strategy, differentiation analysis, strategy targets, intellectual property, inventions, benefits realization, cost analysis, opportunity costs, organizational types, resourcing, competitive advantage, dominant design, segmentation, strategic fit, profitability, and so on are used. You are not required to use only or all of these terms; they are simply examples of terms from the book and coursework that I would like to see used. Make a list of your references as well.
• Build your own template. Fill out your Taco Bell scenario template and "sell" the project to company leadership.