Read the TARGET case study in the Kotler & Keller's textbook in the Application part at the end of Chapter 19 in page 582. Develop and submit your answers to the case study questions at the end of it. You need to answer the questions including as many chapter concepts as possible citing them properly. You may choose to answer the questions at the end of the mini-case in the textbook OR the following questions here:

1. What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?

2. How does Target compete against mammoth Walmart? What are the distinct differences in their IMC strategies?

3. Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not?