Read the Tesla case and please provide a targeting strategy moving forward. This submission should be a professional consultation and not a student paper. For example, if Tesla paid you to conduct a targeting strategy, how professional would this document look like? This is what we are aiming for.

NOTE: I want you to approach this as if you are a consulting firm providing an official recommendation to a client. I do NOT want you to write this as a school paper. This means the document must be professional looking, and visually in$-$line with a formal business proposal.

Create a proposal that contains the following CLEARLY LABELED sections:

Title Page

Company Logo $($In this case Tesla.$)$

Type of document you presenting $($In this case Targeting Strategy$)$

Presented by: YOUR NAME OR FIRM

Date: DATE SUBMITTED

Background

Summarize the case in the first paragraph including a brief description of the players involved, and the situation at hand.

In the second paragraph, clearly define what problems you need to solve.

Target Analysis

Current Target Market $($target$,$ niche or mainstream, and tier$)$

Segments $($select $2$ segments Tesla is currently targeting, as well as $2$ segments you feel they should target$)$

Buyer Persona $($create a buyer persona for the $2$ segments you feel Tesla should target$)$

Options Available

TALC $-$ where do all $4$ segments lie on the TALC. Provide a $1$ paragraph explanation of why you selected this.

Recommendation

Based on your analysis, what segment should Tesla target next?

Please use items from the Lead Segment page to defend your recommendation.

Develop an implementation plan for the strategic choice.

$5-10$ paragraphs total for this section