Question: Read the three articles below about Ikea and their global marketing strategy. https://notesmatic.com/ikea-marketing-strategy-practices-case-study/Links to an external site. https://blog.unisquareconcepts.com/marketing/ikea-a-global-marketing-success-story/Links to an external site. https://thebrandhopper.com/2020/11/14/case-study-ikea-glocal-marketing-strategy-in-china/Links to an

Read the three articles below about Ikea and their global marketing strategy.

https://notesmatic.com/ikea-marketing-strategy-practices-case-study/Links to an external site.

https://blog.unisquareconcepts.com/marketing/ikea-a-global-marketing-success-story/Links to an external site.

https://thebrandhopper.com/2020/11/14/case-study-ikea-glocal-marketing-strategy-in-china/Links to an external site.

2. Answer the follow questions using the information in your textbook and in the articles above.

a. Who are Ikea's target customers? Be specific - the answer is not "everyone" or "people who need furniture".

b. Discuss three specific marketing strategies/actions they have used to succeed on a global scale.

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