Read the VF BRANDS case from the coursepack and briefly answer the following questions: 1. VF has
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Question:
Read the VF BRANDS case from the coursepack and briefly answer the following questions:
1. VF has two major product categories. What are they? What brands fall into each category?
2. Describe VF's design, manufacturing, and distribution model for each category.
3. Describe Chris Fraser's "third way sourcing" model. What do you like about this model? What are your main concerns?
4. Consider VF's two product categories in terms of their demand predictability and logistic complexity. Which category faces more predictable demand? Which category faces more complex design-production-store logistics? And what sourcing models are a good fit for their respective demand and logistic profiles?
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