Read the Wall Street Journal article by Trefor Moss. A$)$ Based on this article and what you know of Ikea, what are the Core and Value$-$Added offering characteristics of Ikea? What are your reasons? B$)$ Which of the five Brand Personality types would you say Ikea represents? Why? C$)$ Based on the actions described in the article, which of the four Growth Strategies do you think Ikea is pursuing? Why? D$)$ Based on the trend in the article and the book, would you suggest Ikea focus on expanding its Product Depth or Breadth? Give an example of a product that would fit your proposal. Is your recommendation in keeping with what you believe is the Growth Strategy? Why or why not?