Read theGeneral Guidelines for Case Studiesbefore beginning this assignment.

Once you have read the case study, assume that you are a sales consultant for these products. analyze of the case study and address the following:

1. Mention the major markets for Medi-Cult products.

2. What are the striking benefits, as mentioned in the study for marketing these products to consumers?

3. Briefly describe Medi-Cult marketing strategy model.

4. What other product-pricing strategies, if any, would you recommend for Medi-Cult to maximize profit in the short and long-term?