Read this article via Besides cost, what is driving the need to automate? https://www.nrn.com/fast-casual/how-chick-fil-pf-chang-s-and-mcalister-s-deli-use-technology-streamline-operations Changing external environment
Question:
Read this article via Besides cost, what is driving the need to automate?
https://www.nrn.com/fast-casual/how-chick-fil-pf-chang-s-and-mcalister-s-deli-use-technology-streamline-operations
Changing external environment and contingencies:
- Improve service
- Raising consumer expectations
- Labor crunch.
- Seamless customer experience across different channels
- Create more unified technology platforms
Can you provide examples of other companies and how they are using technology to improve their operation?
a.Walmart
Wal-Mart invested in a data storing and management hub called Data Caf. This collects data from 20,000 Walmart stores other internal sources. This data is analyzed for better forecasting and other decision making. The company also uses artificial intelligence and block chain. This helped the company to improve the traceability of products in supply chain and better ROI.
b.Petrosea,
Indonesian mining company Petrosea, had to change due to Industry changes, regulatory requirements, and pressure on reducing environmental footprint.
In 2018, the company embarked on digitization,. At its Tabang project site, they deployed a suite of artificial intelligence (AI), smart sensors, and machine learning. This helped in fleet maintenance resulting in fewer trucks and prevent breakdowns. They also developed mobile app with gamification elements, to engage employees and offer training. Within six months, Tabang became one of the most profitable operations due to reduced costs and increased productivity
Following questions that need answers
For a company of your choosing Walmart or Petrosea, how might you measure productivity for that organization. Explain the following:
What aspect of the operation do you believe should be measured and why?
How might the organization gather the data to calculate the measures?
Why those are important to the organization?
How does the company measure progress as to whether those metrics are improving?
Are there industy benchmarks available for the metrics you selected?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr