Read this question thoroughly. There are multiple pieces to consider! Also, no detailed research is needed, these companies and industries are common. You can use your basic knowledge of the industry along with concepts from the course to answer the questions.

Complete a Competitive Profile Matrix $($CPM$)$ using the downloaded template for Adidas $($Athletic Shoes and Apparel$)($Use your best judgment$)$ and two competitors. Explain in DETAIL the results and your rationale for product quality, product appearance $($style$),$ consumer loyalty and total overall based on your judgment.

Also, discuss in detail the purpose of the CPM and detail what the score total$($s$)$ mean for Adidas compared to their competitors? Discuss this from a strategic planning view for Adidas.