Read through the article from Digital Agency Network: Spotlight on Paris $2024$Links to an external site.

$1.$ Pick $2$ of the included ads and identify WHO the target market for the ads are? Think deeply about your answer and apply the concept of Target Market based on the course information. $($Remember this is a multi$-$facted description$)$

$2.$ Out of the ads included in this article, which do you believe is the most effective? Why do you believe that this was such a hit?

$3.$ Based on the product in the ad that you chose for number $2,$ what is the VALUE of the product? $($Course Concept$)$

$4.$ Do some preliminary research on advertising for the upcoming Paris Paralympics. Pick one unique advertisement and identify how this ad is different than those that you saw in the series of Olympic ads.