Question: read through the case study The Ultimate Garage on pages 460 461 of your textbook and answer the questions below. 1. What marketing strategy is

read through the case study The Ultimate Garage on pages 460 461 of your textbook and answer the questions below.

1. What marketing strategy is Ultimate Garage pursuing? Which target markets do you think the company is pursuing?

2. Evaluate your local market to determine if a similar service is available. If so, compare the advertising communication. Which firm is more effective?

3. How could Ultimate Garage expand its services?

4. Assess the franchising potential for the venture. Would you recommend that Ultimate Garage expand through franchising?

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