1. Read through the following assignment and submit your respones here. If you work in a group, each member of your group must submit the assignment to receive credit.

   Assume you are Menu Foods and you planned a major research study just prior to the largest pet food recall in our history. You plan to proceed with the study and feel you must add one or more questions to measure the consumers confidence that your firm will be able to recover. Draft a scale for each of the following types that will measure that confidence.

   • a) Constant-sum scale

   • b) Likert-type summated scale

   • c) Semantic Differential Scale

   • d) Stapel Scale

   • e) Forced Ranking Scale

     *We have to draw something out as well and critically think in example.*