Question: Read through this article to get a feel for what a Marketing Case Study is . It is a tool that marketers use to attract
Read through this article to get a feel for what a Marketing Case Study is It is a tool that marketers use to attract clients. Read through the article to see how a case study gets assembled. You will not be building a case study, but you will be reading through them, so I want you to understand what you will be reading through. Read the scenario below. You are the new Director of Marketing and have been tasked with creating an action planreport that is to be presented at the next executive leadership meeting. Before you get to work on your report as the new Director of Marketing, be sure to finish reading the instructions first. Cardinal Digital Marketing is an example of an external marketing firm, and it does focus on healthcare. Visit Cardinal's website featuring numerous case studies that it uses to attract healthcare clients of all types.Use Cardinal's website in # to identify a case study that resonates with the strategies you are considering for your report. Please know I am not looking for the "best match" and there is no right or wrong here. This is you looking for a strategy that closely aligns with the goals you have decided to create once you read the scenario below Your report will be doublespaced and properly cited if you use external references It will be between and words.Your report should include:A background statement that identifies the key points for the reader of your report. Briefly describe the scenario from your perspective as the Director of Marketing. What are the problemschallengesopportunities that need to be solved or acted upon?Specifically identify the major and secondary problems. What are the real issues? What are the differences? Can secondary issues become major problems? Fully explain your reasoning.Identify organizational strengths and weaknesses, in relation to challenges and opportunities you already identified.Finally, describe pitch your proposed solutions and strategies. This is where your favorite Cardinal case study can be very helpful. What were the strategies they used that worked? You MAY use the case study as a reference in your report. Remember, you are trying to sell your ideas at the leadership meeting and they are looking to you for the new ideas. You do still have to convince them they are good ideas though. ;)
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