Question: Reading: Cola Wars Continue: Coke and Pepsi in 2010 how industry structure affects firms profitability? how competitive interactions affects industry profitability? compare the economics of

Reading: Cola Wars Continue: Coke and Pepsi in 2010

how industry structure affects firms profitability?

how competitive interactions affects industry profitability?

compare the economics of the concentrate business to the bottling business: why is the profitability so different?

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