READING QUESTION \#2 Core values evolve over time. What do you think are three to five core values that best describe Americans today? Provide an example of a marketing product/campaign that targets each core value (pp. 256-260). After reading the Dichter article, what were two or more core values in the America of the past that may have emerged across the span of his career (about 1930 to 1960s)? Provide at least one example of how a marketing campaign he directed was designed to target and/or manipulate a particular core value (see also the Solomon text pp. 230-231). On Dichter's view, could a consumer be deceived concerning a core value they believe that they hold and its implied relation to a particular product? How might a marketer capitalize on this self-deception? Provide an example. Lastly, the text describes the American value of materialism. In your own words, how would you describe this core value? How do you immediately react when you hear Solomon (or others) put forth the distinctly American materialist claim that 'you are what you own?' [Consider too, that the course textbook he has written in entitled Consumer Behavior: Buying, Having, and Being.] Lastly, consider the differences between Dichter's general acceptance of materialism and Galloway's general critique of materialism. Which do you believe is closer to your own view? Why? If neither, explain