Reading required: $-$ Read Chapter $1,2,$ and $5$ carefully and then answer the following questions based on your understanding.

$1.$ Based on the discussion made in Chapter$-1$ regarding the value creation concept, explain how a SR$100$ Timex watch and a SR$20000$ Rolex watch deliver value to their respective target markets? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer.

Chapter$-1($Minimum $200$ words$)$

$2.$ Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury vehicle brand, operates independently from the Toyota Motor Corporation. Visit their websites $($Lexus https:$//$www$.$lexus.com.sa $,$ Toyota https:$//$www$.$toyota.com.sa$)$ and identify what markets each brand targets and how the two companies use the marketing mix $(4$P$$s$)$ differently to target their unique target markets?

Chapter$-2($Minimum $150$ words$)$

$3.$ Being a student of marketing management, critically examine how the technological advances such as artificial intelligence is influencing marketers in the current scenario? Critically examine and provide your answer with suitable examples.