Question: Reading required: - Read Chapter 1, 3 and 6 carefully and then answer the following questions based on your understanding. Based on the differences discussed

Reading required: - Read Chapter 1, 3 and 6 carefully and then answer the following questions based on your understanding.

Based on the differences discussed between needs and wants in Chapter-1, when companies that sell coffee and develop their marketing strategy, do you think they concentrate on satisfying their customers needs or wants? If yes how? What about a utility company, such as the Saudi Electricity company? A humanitarian agency, such as King Salman Humanitarian Aid and Relief Center? Critically examine. Chapter-1

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