Readings: Zip Car

Assignment:

Write a memo about the Zipcar case addressing the following questions

Evaluate this potential venture and the progress that Chase has made. What is the business model, and how has it changed between December 1999 and May 2000? What do the data from actual operations in September say about how the business model is playing out in practice? Does this data give you comfort or concern? We suggest that to answer these questions, you analyze the case in terms of revenues, costs, and contribution per member per month and the things that drive those ratios. What actions should Chase take as a result of the September operating results? What is the strongest argument Chase could make to a potential investor about the attractiveness of the venture? What, specifically, should her elevator pitch be at the Springboard forum?