really appreciated!!

Section B: Answer any two questions (25 marks each) 1) Read the following quotation: "Content is the atomic particle of all digital marketing" Rebecca Lieb a) Choose a product and identify the target customers and determine the customers' actions in the consumer buying process that marketers want. (10%) b) Evaluate the effectiveness of using video contents to persuade their target customers to act according to part (a). (15%) 2) Choose an existing product that you are using in your daily life: a) Use the FOCUSED framework to recommend an improved version of the current product. Elaborate with the dice that you used and how did it help to come up with the new idea. (15%) b) Use the Value Proposition Canvas to illustrate the new concept developed in part a (10%) 3) Marketers should understand why consumers are doing what they do, who are the purchasers and users, when they shop, how and where the media can reach them, and what new product and service needs are emerging. Choose a product and prepare (25%) marketing research plan to collect the above information