Question: Briefly explain FOUR main elements that can be found in a contractual agreement between a nufacturer and members of the distribution channel such as retailers

Briefly explain FOUR main elements that can be

Briefly explain FOUR main elements that can be found in a contractual agreement between a nufacturer and members of the distribution channel such as retailers (8 mks) Using examples, distinguish between exclusive and selective distribution strategies (4 mks) Explain how the following factors influence channel design decisions Spatial convenience (2 mks) Waiting and delivery time (2 mks) Product variety (2 mks) Service back up (2 mks)

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