Recall that the Levi's Personal Pair Proposal was largely a product differentiation approach. What bases of differentiation did the Personal Pair Proposal involve?

Group of answer choices

Customization

Inter$-$firm linkages

Both customization and inter$-$firm linkages

Neither customization nor inter$-$firm linkages

$$

The article suggests that Amazon has a competitive advantage in shipping low$-$cost items directly from China that often take longer to deliver.

Group of answer choices

True

False

Which base of differentiation does the following excerpt from the article suggest Amazon is using to differentiate its seller services business?

$$

"Amazon has struck deals with Meta Platforms and other social$-$media sites to allow users to shop on Amazon without leaving the social apps."

Group of answer choices

Reputation

Consumer marketing

Economies of scale

Inter$-$firm linkages

The following excerpt from the article suggests that Amazon appears to benefit from which of the following?

"While sellers might complain about Amazon$$s fees and restrictions, the company has long been the dominant player in the e$-$commerce market because it reaches so many consumers and can advertise, recommend and deliver products efficiently."

Group of answer choices

Differential access to low cost resources

Economies of scope

Economies of scale

Learning curves