Question: Recently, Este Lauder announced that it will donate a portion of each sale of its Gwyneth Paltrow-endorsed perfume to breast cancer research. What is this

Recently, Este Lauder announced that it will

Recently, Este Lauder announced that it will donate a portion of each sale of its Gwyneth Paltrow-endorsed perfume to breast cancer research. What is this an example of? O a cause-related marketing O b. green marketing Oc. new product extensions Od marketing development

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