Recently you were hired as a junior digital marketing manager. You immediately notice your company needs to take advantage of digital marketing to compete effectively in an ever-changing market. You decided to convince the upper management of the need to invest in a digital marketing plan. How would you proceed to present your viewpoints? Consider looking at these variables: cost, competition, customer service, market share increase, and effective communication.

Answer rating: 100% (QA)

To effectively convince upper management of the need to invest in a digital marketing plan I would follow these steps 1 Understand the current marketi... View the full answer