Recognizing that all visitors to the B2C website can be valuable, Moe and Fader (2001) identified four types of online shopping visits that the customer might make:

1. Direct-purchase visits. The consumer is ready to make a purchase.

2. Search-and-deliberation visits. The consumer is researching not only the product, its price and availability, but also the terms, conditions and credibility of the site although they do intend to make a purchase eventually.

3. Knowledge-building visits. The consumer is engaged in exploratory browsing that may lead to a purchase at some time in the future.

4. Hedonic-browsing visits. The consumer is doing digital window shopping that is, shopping for pleasure or recreation.

Compare and contrast each visit and state an example of your own shopping experiences of each.