recognizing that project initiation involves defining a new project or a new phase of a progressing project, the PMBOK Guide (PMI, 2021) states that "[m]any projects, though not all, are initiated based on a business case. Projects may be initiated due to any identified need to deliver or modify a process, product, or service, such as contracts, statements of work, or other documents. In all cases, the project intent is to provide the desired outcome that addresses the need with a valued solution. A business case can contain information about strategic alignment, assessment of risk exposure, economic feasibility study, return on investments, expected key performance measures, evaluations, and alternative approaches." (p. 34)