Recommend and launch a brand extension for AIRWICK(https://www.airwick.ca/en/home/) into a new category. Y

ou must explain this concept and demonstrate an understanding of the theory and empirical evidence supporting brand extensions and best practice in choosing and leveraging distinctive brand assets. Determine two possible extension opportunities and make your reasoning for "the best candidate" explicit. Then discuss the key brand identity elements and Distinctive brand assets you will use to brand this new product.