Question: Recommend at least three ( 3 ) promotion tools from the marketing communication mix that aligns with your target market s media habits and meets

Recommend at least three (3) promotion tools from the marketing communication mix that aligns with your target markets media habits and meets the companys objectives, that is, develop an integrated marketing communications (IMC) campaign which engages the target market and effectively communicates the B honey and the Purple Hive Projects brand story and values. The aim is to increase brand awareness of the B honey brand and foster greater knowledge and community engagement in the Purple Hive Project amongst your target market.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!