Question: Recommend reporting methods, data, and dashboards that could be used to assist in the implementation and management of this marketing plan apple watch for elders.
Recommend reporting methods, data, and dashboards that could be used to assist in the implementation and management of this marketing plan apple watch for elders.
Reporting methods: Kindly suggest the data reporting techniques/methods and analytical tools that will be useful for this implementation plan.
Dashboard: You can present a dashboard in the following tabular format or create one.You may kindly use the forecasting metrics specified in the previous section/answer along with some more relevant marketing/sales/financial metrics to present the marketing plan dashboard.The key is to have the most relevant KPIs included and in sync with the SMARTT objectives which is
1. Increase the number of 'health and fitness-conscious individuals' purchasing the Apple watch for elders by 20% in the next 6 months by developing targeted marketing campaigns and offering special promotions and discounts in Western Australia.
2. Increase 20% brand awareness of the Apple Watch among the customer group of 60-70-year elderly people living in Western Australia. through social media marketing campaigns within the next 6 months.
3. Increase customer satisfaction and loyalty among "health and fitness-conscious individuals" purchasing the Apple Watch for elders by 15% in the next 12 months through personalized customer support, gathering and incorporating customer feedback, and after-sales support within the people living in Western Australia
This should include what is being measured (objective), how is it measured (the KPIs), and how is the data gathered (tools - web analytics, surveys, etc. For a single objective, there can be multiple KPIs to measure it effectively. You may present this in the form of a table. You can also present an example of a dashboard (hypothetical one).
and forecasting metrics are customer satisfaction, user adoption rate, sale volume, return on investment.
Objectives/What to measure How to measure-KPIs Tools/Data Source When to be measured Customer Satisfaction Above 90% Csat score Customer surveys, Monthly Analytics
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