Red Bull's global messaging strategy revolves around their tagline, Red Bull gives you wings. It focuses on the idea that their product gives people the wings or energy they need to do whatever they want when they want. The of Red Bull is based on Segmentation, competition Positioning, benefit Segmentation, behavior Positioning, use Panasonic the high-definition TV ads in the United States are different from the ones broadcasted in Europe. This in an example of: * Product-communications exter Product extension-communicat adaptation Product-communication adapta O Product adaptation- communications extension