1. If Redneck Lipstick BBQ Sauce runs ads during different shows that reach a total of...
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1. If Redneck Lipstick BBQ Sauce runs ads during different shows that reach a total of 20 percent of people an average of two times, what is the total number of adult impressions the brand has achieved, assuming the adult population of the United States is 250 million people? 2. The four shows from the question above have the following ratings: Show 1: Rating of 15.1 Show 2: Rating of 10.3 Show 3: Rating of 7.5 Show 4: Rating of 7.1 What is the total number of GRPs? Use the information below to calculate the answers for the remaining questions. CBS Evening News The Voice COST $75,000 $300,000 TOTAL U.S. HOUSEHOLDS: 110 million HOUSEHOLD IMPRESSIONS 7,370,000 18,920,000 RATING 6.7 17.2 3. What is the CPM and the CPP for each show? CBS Evening News CPM: CPP: The Voice CPM: CPP: 4. If you bought one TV spot in each show, how many GRPs would you have? ------- For the next three questions, "relative" means one CPM divided by the other. 5. What is the relative CPM of CBS Evening news to The Voice? 6. What is the relative CPP of CBS Evening news to The Voice? 7. What does that tell us? 1. If Redneck Lipstick BBQ Sauce runs ads during different shows that reach a total of 20 percent of people an average of two times, what is the total number of adult impressions the brand has achieved, assuming the adult population of the United States is 250 million people? 2. The four shows from the question above have the following ratings: Show 1: Rating of 15.1 Show 2: Rating of 10.3 Show 3: Rating of 7.5 Show 4: Rating of 7.1 What is the total number of GRPs? Use the information below to calculate the answers for the remaining questions. CBS Evening News The Voice COST $75,000 $300,000 TOTAL U.S. HOUSEHOLDS: 110 million HOUSEHOLD IMPRESSIONS 7,370,000 18,920,000 RATING 6.7 17.2 3. What is the CPM and the CPP for each show? CBS Evening News CPM: CPP: The Voice CPM: CPP: 4. If you bought one TV spot in each show, how many GRPs would you have? ------- For the next three questions, "relative" means one CPM divided by the other. 5. What is the relative CPM of CBS Evening news to The Voice? 6. What is the relative CPP of CBS Evening news to The Voice? 7. What does that tell us?
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