Question: Refer case study - Read the case document JC Pennys Fair and Square Strategy. Click here to go through the case study 3. Analyse the

Refer case study -

Read the case document JC Pennys Fair and Square Strategy. Click here to go through the case study

3. Analyse the impact of J.C. Pennys radical makeover strategy under Ron Johnson, new CEO, from strategic implications of branding viewpoint.

4. Examine the challenges faced and opportunities explored by JC Penny in integrated marketing mix activities to build its brand equity.

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