Question: Refer to reference groups influence on consumers behavior on page 243 onwards. Please do the following: 1- List at least TWO groups (reference groups) that

Refer to reference groups influence on consumers behavior on page 243 onwards. Please do the following:

1- List at least TWO groups (reference groups) that influenced your purchasing decisions that you have made recently (e.g., buying a smartphone, a car, clothing, etc.)

2- For each group, explain if its influence was comparative or normative or both, supporting your answer with examples

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