Refer to the case study below, Analyse thorough Macro (PESTLE) and Micro Environment and Elaborate what are the marketing key factors used in this case study?

Market Trends Global athletic footwear market is valued at US$99.6b and is project to grow at a rate of 4.56% over the next 5 years. Whilst Nike has dominated the market key players such as Adidas, Asics and Puma have introduced highly competitive variants that have driven competitive activity in the market to new levels. COVID-19 has had an impact on sales of athletic footwear due to predominantly economic reasons (unemployment rates, decreased retail traffic, social distancing restrictions, store closures and reduced operating hours). Inability to run major running events such as community runs, marathons and athletic competitions has had an impact on sales of running shoes. Increased investment in building online presence and profile as growth in sales and awareness driven by online channels. Athletes that wore super shoes in recent Tokyo Olympics dominated with over 60% of podium spots. Purchases of running shoes are driven by increased levels of research by consumers and lessening reliance on stores / sales people.\f