Question: Refer to the information provided in Exercise E1 5.27. Joe Jackson is interested in monitoring the performance of different customer groups over time, and in

Refer to the information provided in Exercise E1 5.27.

Joe Jackson is interested in monitoring the performance of different customer groups over time, and in tracking the company's overall sales and marketing performance using customer performance measures.

Required: Select some customer performance measures that may be suitable for this type of business, and explain to Joe Jackson how they might be used to improve the company's performance. (Hint Review the five core customer measures in Exhibit 15.16.)

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