Joe Jackson is interested in monitoring the performance of different customer groups over time, and in tracking the company's overall sales and marketing performance using customer performance measures.

Required: 

Select some customer performance measures that may be suitable for this type of business, and explain to Joe Jackson how they might be used to improve the company's performance.

Answer rating: 100% (QA)

Required solution Customer satisafaction Customer Satisfaction is a process of evlauating or monitoring the performance of the organisation with the help of identifying how happy customers are there H... View the full answer