Question: Refer to the Service Design Elements Framework from Slide Deck 3: New Service Development to Disney Theme Parks. Apply the framework below to the case
Refer to the Service Design Elements Framework from Slide Deck 3: New Service Development to Disney Theme Parks. Apply the framework below to the case of Disney Theme Parks and outline how Disney may have used both the various structural elements as well as the managerial elements to design their service at the parks. What are some areas of high performance as evidenced by news articles or other analysis, and what are some gaps in performance again as evidenced by news articles or other analysis. Please cite your references. Please write a 3 page report with an additional page or two for appendices. Use one last page for any references. Structural Delivery system Process structure, service blueprint, strategic positioning Facility design Servicescapes, architecture, process flows, layout Location Geographic demand, site selection, location strategy Capacity planning Strategic role, queuing models, planning criteria Managerial Information Technology, scalability, use of Internet Quality Measurement, design quality, recovery, tools, six-sigma Service encounter Encounter triad, culture, supply relationships, outsourcing Managing capacity and demand Strategies, vield management. queue management
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