Question: Reference group influence varies depending on whether a product category is: Public/Private and Primary/Secondary Public/Private and Primary/Secondary Luxury/Necessity and Public Private High Involvement/Low Involvement and

Reference group influence varies depending on whether a product category is: Public/Private and Primary/Secondary Public/Private and Primary/Secondary Luxury/Necessity and Public Private High Involvement/Low Involvement and Luxury/Necessity So High Involvement/Low involvement and Primary/Secondary

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