Reference groups serve as direct (face to face) or indirect points of comparison or reference in forming a persons attitudes or behaviour An opinion leader is an example of a reference that plays a role in influencing a certain groups purchase decision Discuss What is an opinion leader Describe how marketers attempt to use opinion leaders to help sell their products Do you agree if the firm put a higher price for the product which uses a high profile opinion leader Give your reasons

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Question: Reference groups serve as direct (face to face) or indirect points of comparison or reference in forming a persons attitudes or behaviour. An opinion leader

Reference groups serve as direct (face to face) or indirect points of comparison or reference in forming a persons attitudes or behaviour. An opinion leader is an example of a reference that plays a role in influencing a certain groups purchase decision. Discuss:

What is an opinion leader?
Describe how marketers attempt to use opinion leaders to help sell their products.
Do you agree if the firm put a higher price for the product which uses a high-profile opinion leader? Give your reasons.

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