REFERENCE:

https://www.skymedia.co.uk/case-studies/philips-air-purifiers/

Google search and Problem statement

Problem Statement: As the Phillips Air Filter company's Digital Marketing Manager, you recently discovered some negative reviews about your product, the air purifier, thanks to some social listening. The company is selling for higher price with less performance. The efficiency of our product is 99.9% but compared with competitor it is 99.93% with much less price. Your goal is to increase the company's online presence in India and around the world while making a positive influence on society and the environment. However, you believe that there are alternative ways to present your product to the market.

Q1. Justify how you would establish a possible social media marketing campaign for this company. Q2. By analysing the problem statement detail the steps of your online marketing activity to successfully boost the company's sales and also clearly define and justify your Online Value Proposition.