Question: Reference / read the article listed below from NPR , what do you think the impact of being aquired will be on NBBs loyal customers?
Referenceread the article listed below from NPR what do you think the impact of being aquired will be on NBBs loyal customers? Reference the first article below from MIT. Give your assessment of what the new technology does for the company image, how does it align with NBBs longstanding core values?What does this strategy add now for NBB in light of its new global parent company? New Belgiums focus on sustainability, whimsy, and fun is clearly rooted in its Coloradobased culture and the ethos of its founders and employees. As New Belgiums distribution continues to expand away from that locale, how can the company make its branding and messaging resonate with consumers in different parts of the world? What problem statement can you create for NBB as part of Kirin? What are the main issues that contribute to NBBs future as a part of Kirin? Write one concise and specific problem sentence. Write one or two competitive marketing strategies that NBBKirin should be doing, going forward, to combat the problem statement you wrote.
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