• REFERENCES ARE REQUIRED IN APA FORM ( AT LEAST 6)
• This is a case study and you need to write a report of 4 to 5 pages and refer to the questions in your report. Please do not address questions separately. You report should include:
  • Executive Summary
  • Problem Identification
  • Case Analysis
  • Recommendation

• You are an entrepreneur who designed a unique line of vegan-friendly facial treatment boutique and bar providing different facial treatments in the business district of downtown Vancouver at the corner of Burrard and Alberni street. Your service is the upscale level of service and you have your patented product line available in the bar. You make personal product offerings and sales within your boutique as well. The ambiance at your boutique is a tropical relaxing scheme. Your bar is named Tropical Treatment and your slogan is: We bring the tropical scent to your doorstep. Services are more of a quick relaxation treatment and walk-in guests are the ones looking for five to ten-minute of relaxation on the way to a business meeting or a business dinner or even during their lunch break hour. Reservations are done for those in need of more in-depth treatment services though. You used to provide home services before Covid-19 happened. The pandemic caused you to reduce the number of in-store guests from 12 to 6 and you have been forced to cut your team of professional staff to half. The number of reservations was hit by 50% and you have lost over two third of your walk-in guests.

  In order to answer the following questions, you need to have an understanding of the business environment factors, strategy knowledge, vision and mission statement, and competitive advantage discussed in the first four chapters of your book.

• Come up with a vision and mission statement for the company.
• What could be the core value of your company?
• What competitive advantages you will suggest earning in order to remain in the competition.
• What macro-environmental factors can affect your business?
• What type of generic strategies do you seem fit for the post-vaccination era?
• What Corporate Social Responsibility acts you can suggest helping you boost sales? Bring an example.
• What external opportunities do you see in the post-vaccination era? Name one and explain briefly.