References: Castleberry, S., Tanner, J. (2021). Selling Building Partnerships (11th ed). New York,

NY: McGraw Hill.

 

If a potential employer asked you to describe yourself as a brand, how would you describe it? Based on what parameters should be described? What activities would you do to be remembered? What changes do you need to make to your social media presence to prepare for the transition to a career and to build your personal brand?