Reflect on the following topics in your initial post. Use a heading for each idea and include
Question:
Reflect on the following topics in your initial post. Use a heading for each idea and include citations for ideas from your text.
1. As a restaurant, what would be an example of data that could be captured internally? Assess the data’s relevance to the decision to expand internationally. Hint: see exhibit 3.2 on page 32 for a summary of potential ideas.
2. Compare the pros/cons of using an agency versus an in-house marketing team to assess the situation. Hint: see the section that starts (Who Should Do the Research?)
3. Mr. Big requests a report by the end of the month. Even if you decide to take a little more time, consider the room for error, money, and time discussion. Assume you are Barton. Do you think primary research should be used or would you suggest a different approach?
4. Mr. Big’s final comment to Barton is to not worry about the fee; we’ll pay you “top” money for a ‘good’ report. How would you interpret the expectations for a “good” report?
Entrepreneurship Successfully Launching New Ventures
ISBN: 978-0133797190
5th edition
Authors: Bruce R. Barringer, R. Duane Ireland