Question: Reflect on your experience with the week's reading and viewing and respond to the following: Using the American Eagle case as a launching point, what

Reflect on your experience with the week's reading and viewing and respond to the following:

Using the American Eagle case as a launching point, what are some recent examples of social media backfiring? Based on those examples, in which instances, if any, would you have taken a risk?

In your examples, what could the organization have done to prevent the problem or mitigate the fallout (either before or after)?

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